Rejected All Black PR initiatives
Competition to find New Zealand’s ‘Fully Fanatic Family’. First prize - Mum, Dad and the kids take on Ma’a Nonu, Brad Thorne and Greg Sommerville at bullrush during the ONE News Hour. Hosted by Tony Veitch
NZRFU endorsed ’street gangs’ with official gang signs, black bandannas and spray paint. ‘Don’t kick it, pass it’ tagging competition winners awarded their weight in WeetBix
Fat Freddy’s Drop, Official Band of the All Blacks
Steve Hansen bouncy castle
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